BRANDING & REDESIGN
Brands are just like us - they have their own personality. Creating a brand is like inventing an entirely new person. It's not an easy task. Through our branding services we will help you craft a strong, unique, and competitive brand that will win people's hearts.
BRANDING
&
RE-BRANDING
Brands are just like us - they have their own personality. Creating a brand is like inventing an entirely new person. It's not an easy task. Through our branding services we will help you craft a strong, unique, and competitive brand that will win people's hearts.
Our Process
01 BRIEFING
In the briefing stage we clarify important points before starting the work, such as what is the product, who are the main competitors, what are the values and the essence of the brand, who is the target audience, and are the objectives of the brief.
02 RESEARCH & ANALYSIS
Our research phase is about understanding the market landscape. We analyze our client’s competitors, which helps us understand the goals of the competing brands, their values, their language, their positioning, the characteristics of their target audiences, and what they want to ultimately achieve.Simultaneously, we analyze different trends in order to possibly utilize them during the creative process.
03 BRAND DISCOVERY WORKSHOP
is a collaborative exercise that aims to reveal a brand’s essence by understanding its goals, challenges, competitive context, target audience and positioning. This deep dive helps us identify the business focus and develop the concept and the messaging around it. Once we establish these fundamentals we can target the right demographics with the right messages and create a brand that will stand out in the market with an ownable idea.
04 BRAND ARCHITECTURE
05 BRAND CONCEPT CREATION
06 NAMING & VERBAL IDENTITY CREATION
is the process of creating a viable name based on the brand concept. The name should resonate with the target audience and create an emotional connection. We’ll also conduct a primary check the check of the name’s availability from a legal perspective. It’s included in our services.
*IP
upon your request, we can guide in the process of name registration.
*FOCUS GROUP RESEARCH
Sometimes at this stage, there is a need for additional focus group research. We are ready to assist our clients in this matter as well by collaborating with a marketing agency.
07 LOGO DESIGN
sketching starts once the name is chosen. We’ll develop several versions of the logo and show how they can be applied digitally as well as in printed form
In the briefing stage we clarify important points before starting the work, such as what is the product, who are the main competitors, what are the values and the essence of the brand, who is the target audience, and are the objectives of the brief.
08 BRAND DESIGN CREATION
The design’s goal is to make the brand stand out among competitors, contribute to achieving its goals, and have a transformative impact on the market. We sketch ideas, choose a version with the client, then develop it, evaluate the design, and make it ready for launch.
*PRODUCT OR PACKAGING DESIGNING
Starts alongside the brand design creation. It’s based on the decisions of the previous stages. In the case of branding, this service is included. But it’s not an isolated service that we provide.
09 DESIGN ADAPTATION INTO COLLATERALS
10 NEW BRAND IS BORN
11 PROMOTIONAL ITEMS AND MEDIA EVENTS
We are able to assist our clients to prepare promotional assets: commercials, billboards, posters, and more.
12 BRAND PROMOTIONAL STRATEGY
WHY EQUDAI?
Our work is brave, and so is our team. Because only by being courageous we can imagine and create the most mind-blowing design solutions that can enrich the lives of people.
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